← Selected work
DNK
01
The problem
Consent was not clearly controlled.
Ads and analytics tags could fire without a proper user choice, and there was no clean proof of consent states during testing. The goal: tracking that works only after consent, with tags kept organized.
02
The system
Layer 01
CMP setup
Cookiebot script added and the banner prepared to control consent on the site.
Layer 02
Consent Mode in GTM
Google Consent Mode enabled with URL passthrough and default consent behavior.
Layer 03
Tag rules
Facebook PageView requires ad_storage; the Google tag uses built-in consent checks.
Layer 04
Testing proof
Consent starts as Denied and updates to Granted after the user acts.
03
What I implemented
- 01Cookiebot CMP installed and connected to the store
- 02Google Consent Mode enabled in GTM with URL passthrough
- 03Consent rules applied to key tags: Ads, Analytics, Pixel
- 04Full testing with Tag Assistant, consent states verified
04
Validation
05
Result
Denied → Granted
Consent state validated
CookiebotCMP installed and connected.
Consent ModeEnabled in GTM with URL passthrough.
CompliantTags now respect the user choice.
06