← Selected work
Dubai Cleaning Service
01
The problem
Google Ads could not properly count leads.
There was no clear tracking for lead form submits, call button clicks, or WhatsApp button clicks, so it was hard to know which ads brought real leads.
02
The system
Layer 01
GTM connect
Website access, a tracking plan for conversions, and Google Tag Manager installed on WordPress.
Layer 02
Conversion plan
Lead form submit as the main conversion, plus call button and WhatsApp button clicks.
Layer 03
Tags
GA4 event tags for each lead action and a Google Ads conversion tag for the form submit.
Layer 04
Testing
GTM preview and GA4 Debug View confirmed every tag before launch.
03
What I implemented
- 01Google Tag Manager setup on WordPress
- 02GA4 event tracking for lead form, call, and WhatsApp actions
- 03Google Ads conversion tracking for lead form submit
- 04Full testing in GTM Preview and GA4 Debug View
04
Validation
05
Result
Form + Call + WhatsApp
Key lead actions tracked
Lead formGoogle Ads conversion plus GA4 event.
Call clickTracked as a GA4 event.
WhatsApp clickVisible in GA4 Debug View.
06