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Shekh Ridwanul Karim RIDWAN
Growth Marketing × Analytics × AI

Growth systems
built to scale.

I connect measurement, paid acquisition, optimization, and automation to build measurable growth.

View My Work → Start a Project
Portrait of Shekh Ridwanul Karim
95%+ Tracking accuracy

Core services

02 — What I do
Events Manager
Browser and server events processed in Meta Events Manager
01

Measurement & Analytics

Reliable tracking and analytics for better growth decisions.

GA4GTMServer-Side TrackingMeta CAPIConversion TrackingConsent ModeMarketing Analytics
Tag Assistant
Google Ads conversion tag fired successfully
02

Paid Growth & Optimization

Paid acquisition built around reliable data and measurable outcomes.

Meta AdsGoogle AdsMedia BuyingCROFunnel OptimizationAttribution
03

Creative, Automation & AI

Creative production and automated systems that help growth operations scale.

Video CreativeContent Repurposingn8nCRM AutomationAI WorkflowsAI Agents

Selected work

Systems built. Signals improved. Decisions made clearer.

03 — Case studies
analytics.google.com
NaaiteX — Ecommerce Measurement
Featured Ecommerce Measurement

NaaiteX

Rebuilt ecommerce tracking across browser and server environments.

55–60% → 95%+
Purchase Tracking Accuracy
View Case Study →
GA4 + GTM + Meta CAPI
Velora Skincare — Meta Measurement
Meta Measurement

Velora Skincare

Improved browser/server event architecture, deduplication, and event quality.

4.4 → 9.3
Event Match Quality
→
MX Shop — Server-Side Tracking
Server-Side Tracking

MX Shop

Implemented and validated browser/server event tracking and deduplication.

Browser + Server
Events Validated
→
DNK — Privacy-Ready Measurement
Privacy-Ready Measurement

DNK

Implemented consent-aware measurement and validated consent-state behavior.

DENIED → GRANTED
Consent State Validated
→
Dubai Cleaning Service — Lead Generation
Lead Generation

Dubai Cleaning Service

Built conversion tracking for the actions that generate real leads.

FORMCALLWHATSAPP
Lead Actions Tracked
→

“I don't see acquisition, analytics, CRO, and automation as separate disciplines. I connect them into one growth system.”

Shekh Ridwanul Karim — RIDWAN
Shekh Ridwanul Karim
05 — About

A little about
RIDWAN.

I'm Shekh Ridwanul Karim, a growth marketer and analytics specialist with 9+ years of experience across paid acquisition, measurement, CRO, and growth systems.

I focus on connecting traffic, data, and optimization into measurable business outcomes.

Currently exploring the intersection of marketing, automation, and AI.
9+
Years of experience
300+
Projects
95%+
Tracking accuracySelected ecommerce project
GLOBAL
Client experience
07 — Contact

Let's build
something measurable.

Have a tracking, paid growth, analytics, creative, or automation challenge?

Let's talk.

Available for selected projects & partnerships.
Shekh Ridwanul Karim
hello@ridwan.digital Shekh Ridwanul Karim · ridwan.digital