← Services

Server-Side
Tracking

Conversion data that survives browser blocking.

Meta CAPIGA4GTMDeduplicationEvent Validation

business.facebook.com — Events Manager

The problem

Browser-only tracking loses events, and lost events mean weaker optimization.

Ad blockers, cookie restrictions, and failed page loads drop conversions before they reach the platform. Reporting looks lower than reality, and the algorithm optimizes on partial data.

What I do

Connect the dataset

Correct pixel/dataset selection, access tokens, and a test event code for validation.

Build the server tag

CAPI tag and triggers in GTM with controlled firing conditions.

Deduplicate

Shared event_id across browser and server so nothing double counts.

Validate live

Test Events, GTM preview, and GA4 Debug View before anything goes live.

Key capabilities

◆Meta Conversions API and GA4 Measurement Protocol
◆Event ID variables and deduplication logic
◆Advanced matching and enriched user parameters
◆Ecommerce parameter mapping: value, currency, content IDs
◆Consent-aware firing rules

CAPI tag configured with dataset ID, access token, and test event code.

Is your tracking
telling the truth?

Get Started →

Shekh Ridwanul Karim hello@ridwan.digital

Server-SideTracking