← Selected work
NaaiteX
01
The problem
NaaiteX was running paid campaigns while conversion events were tracked inconsistently.
Browser-only signals caused attribution loss, GA4 events were incomplete, and the Meta Pixel had no reliable server confirmation. Purchases were underreported and scaling decisions ran on incomplete data.
02
The system
Layer 01
Data layer + GTM
Structured event setup inside GTM, mapped to purchase and checkout steps.
Layer 02
Browser events
Unified GA4 and Meta Pixel tracking with consistent parameters.
Layer 03
Server events
Conversion API routing for stable delivery, less reliance on the browser.
Layer 04
Validation
Real-time event checks across GTM, GA4, and Meta before publishing live.
03
What I implemented
- 01Structured GTM event setup for the full ecommerce funnel
- 02GA4 event tracking with clean parameter mapping
- 03Meta Pixel setup aligned to ad optimization events
- 04Server-side Conversion API routing for purchase events
- 05Real-time event validation across browser and server
04
Validation
05
Result
55–60% → 95%+
Purchase tracking accuracy
Browser + ServerMoved from browser-only to a verified dual setup.
High confidenceData signal quality moved from low to high.
Stable optimizationCleaner attribution for confident scaling decisions.
“We now have reliable purchase tracking, cleaner attribution, and stronger optimization signals across Meta and GA4.”
06